enpt
  • newActon nishi
  • newActon nishi
  • newActon nishi
  • newActon nishi
  • newActon nishi
setaEsqsetaDir
newActon nishi
graphic identity

program : international competition

location : canberra . australia

year : 2010

promoter : molonglo group

status : settled


Develop a graphic logo and a visual language that will define our brand name NewActon Nishi. Your design must respond to Nishi’s core values of sustainability, affordability and design excellence. (...) the answer is bound to be both progressive and flexible, using creative thinking to arrive at a smart solution. (...) bring a fresh colour palette and use sympathetic typography to tell the story.


Thinking about japanese architectural sensibility, it comes to mind immediately the Japanese art of folding paper, Origami. The goal of this art is to transform a flat sheet of material into a finished sculpture through folding techniques. Attached to japanese culture comes nature, balance, zen. The most well known origami model is probably the Japanese paper crane. The cranes' beauty and their spectacular mating dances have made them highly symbolic birds in many cultures with records dating back to ancient times. The crane in Japan is one of the mystical or holy creatures, and is said to live for a thousand years. An ancient Japanese legend promises that anyone who folds a thousand origami cranes will be granted a wish by a crane, such as long life. This proposal is all about living in a way that matters. Living green and sustainably. Going back in time, and recovering handmade skills, creating beautiful forms from the minimum resources.